Jan Neubacher combines more than 20 years of experience in the games industry with a strong business mindset. With a degree in business administration, his career has always been driven by a passion for digital game worlds and their strategic development. He launched his professional journey back in 2000, building the games divisions for TV networks ProSieben and Sat.1. Later, he deepened his expertise as Senior Product Manager Games & Entertainment at BILD Digital. Working for many years at the intersection of product and user needs has given him a deep understanding of what makes games both highly successful and instantly accessible to millions of players. Since 2021, Jan has been part of kr3m. media GmbH, where he now serves as Head of Game Portals, overseeing the strategic development of gaming platforms and the optimization of customer journeys. Within the editorial team, he is regarded as a dedicated expert for match‑3 titles and word games – genres that rely on clear rules and outstanding game design. As an author, Jan cares deeply about not just analyzing games in theory, but explaining them in a way that feels tangible and inviting. His articles blend solid insights into the evolution of modern game ecosystems with practical tips and tricks. His goal is to open up both classic and modern games to casual players and older audiences alike, and to share the lasting appeal of timeless game formats.